Don Norman Emotional Design

This time is review for a very famous Don Norman the cognitive scientist.

basically he noted that pleasant things works better subconsciously.
therefore a good design is when you can design a daily things into a fun pleasant object.
it can be through visceral, behavioural and reflective.

visceral is through the outer look of it. what does it naturally drives our brain to relate it to.
as in why people loves bright colours, smiley faces, dislike loud voice, not interested when the object makes them insecure and etc.
basically it's how you present the object is what makes it interesting, makes it lovable, neat.


behavioural design is about feeling in control, such as usability and understanding.


reflective is how the brain tells you whether it's dangerous or safe, good or bad
and when you design something that always looking safe, comforting, encouraging, the user will be easily emotionally attracted to it, wants it, care about it, and etc.

this is very good for design knowledge
how to make objects lovable is how we could sell our products.









now my time for personal opinion,
this cognitive facts of how human's emotion works
is actually applied in every single thing in our daily life.
yes, i'm talking about everything in life!

such as..

you need to present yourself or your resume good in those 3 points to be easier to get a job

if you bring yourself as good in terms of those 3 points, you'll b a lovable person..
it'll be easier for you to get a bf or gf, easier to be loved by your spouse, etc etc.

so.. i think this video n theory from Don Norman is helpful, not only in design,
but in how we can makes a positive drive in our life.

so, design yourself nicely.

enjoy the video!!!